EXPERIENCE

Bravo Design, Inc. – Creative Director, Digital Production |  Sep 2024 – Feb 2025

• Developed a comprehensive awards campaign for Warner Bros. Discovery films, which encompassed over 100 tailored emails and social media posts.
• Oversaw project timelines and budgets, successfully delivering campaigns while upholding high creative standards and ensuring punctual execution.
• Assigned project tasks strategically among our design team, fostering collaboration and leveraging individual strengths.

​

LEROY & ROSE – Creative Director – Digital & Social  |  Sep 2022 – Jul 2024

• Led the end-to-end development of 40+ digital and social campaigns, ensuring 100% alignment with brand objectives and audience insights, resulting in a 25% increase in engagement.
• Collaborated with cross-functional teams (designers, developers, marketers, strategists) to create cohesive campaigns, improving campaign efficiency by 30% through streamlined workflows.
• Implemented data-driven strategies that optimized campaign performance, contributing to a 20% boost in conversion rates, and exceeding key performance indicators.
• Managed project timelines and budgets, delivering campaigns 10% under budget, while maintaining high creative standards and on-time execution.

​

LA - Linderman & Associates – Senior Art Director  |  Mar 2022 – Sep 2022

• Designed and animated over 50 motion graphics and video campaigns, enhancing audience engagement by 35% through visually compelling storytelling.
• Edited and optimized video content for multi-platform distribution, increasing social media views by 40%, and boosting retention rates by 25%.
• Researched and implemented emerging marketing trends and cultural insights, contributing to a 20% increase in campaign relevance and audience interaction.
• Collaborated cross-functionally with designers, marketers, and strategists to develop innovative content, reducing project turnaround time by 30% through efficient workflows.

​​

Unfold Agency – Senior Art Director  |  Apr 2021 – Feb 2022

• Led and maintained creative standards for a team of 10 or more designers and strategists, ensuring 100% alignment with brand guidelines and client expectations.
• Delegated and managed project tasks across interdisciplinary teams, improving workflow efficiency by 30%, and reducing project turnaround time by 20%.
• Facilitated collaboration with cross-functional teams to align designs with client objectives, contributing to a 25% increase in client satisfaction scores.
• Guided the ideation process, driving the development of 10+ successful campaigns, which resulted in a 40% improvement in audience engagement.

​

Digital Media Management – Senior Motion & Graphic Designer, Peacock  |  Apr 2020 – Apr 2021​

• Directed and executed 15+ brand campaigns from concept to completion, integrating art direction, narrative development, and experiential design to enhance brand storytelling, resulting in a 35% increase in audience engagement.
• Ensured design consistency by maintaining alignment of visual elements, typography, and hierarchy with campaign objectives, contributing to a 25% improvement in brand recognition.
• Collaborated with cross-functional teams to refine creative strategies, leading to a 30% boost in campaign effectiveness, and a 20% increase in conversion rates.
• Managed project timelines and creative execution, delivering campaigns 100% on schedule while maintaining a high client satisfaction rate of 95%.

 

NEOGANDA – Senior Art Director  |  Sep 2017 – Feb 2020

• Led and mentored a dynamic team of 10 creative professionals, fostering a culture of innovation that resulted in a 40% increase in creative output and design excellence.
• Managed end-to-end creative workflows, from concept to execution, ensuring 100% adherence to brand guidelines and campaign objectives, leading to a 30% boost in engagement.
• Integrated art direction, storytelling, and experiential design to develop compelling narratives, contributing to a 25% increase in audience retention, and brand recall.
• Optimized project timelines and resource allocation, improving efficiency by 35% and delivering campaigns 15% ahead of schedule without compromising quality.

​

HOME BREW AGENCY – Senior Graphic Designer  |  May 2013 – Sep 2017

• Designed and executed 80+ marketing campaigns for films and television, ensuring 100% compliance with brand guidelines, and driving a 30% increase in audience engagement.
• Collaborated with cross-functional creative teams to develop and refine concepts, leading to a 25% improvement in campaign effectiveness and brand consistency.
• Ensured visual alignment of imagery, typography, and hierarchy with campaign objectives, contributing to a 40% boost in brand recognition and audience retention.
• Streamlined asset organization and workflow processes, reducing project turnaround time by 35% and improving team efficiency.

​

FULHAM Co., Inc – Graphic Designer  |  Jan 2012 – May 2013

• Kept up-to-date with current marketing trends and cultural shifts to generate innovative ideas.
• Provided valuable insights to colleagues and the wider team.
• Collaborated with both creative and technical teams to reach important project milestones.
• Managed multiple design projects, requests, and timelines in a fast-paced and dynamic environment.