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OUTLANDER
OBJECTIVE
Engage fans with relatable and responsive content, fostering a very active and passionate Outlander community while also making the show accessible for new viewers to enjoy. The creative takes on a fresh, modern design and embraces new platforms while staying true to the show’s identity.
STRATEGY
Our creative approach is elegant, minimal, and modern. We made good use of the photography, keeping images full-bleed, super crisp, and bold. Motion will similarly be elegant and restrained, supporting the video rather than being the focus.
RESULTS
We engaged with our fans during our live tweet watch parties. Created memes from memorable moments to share on social. In all, we got 49M Engagements, 282M Views, 718M Impressions, and 2.6M New Followers.
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