A Creative Director with 13 years of experience building social-first, culturally driven campaigns for some of the most passionate audiences in entertainment.

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My work lives at the intersection of culture, storytelling, and platform-native creative. I've led campaigns for Starz, Peacock, Warner Bros. Discovery, Sony, Universal, and Marvel — developing creative that doesn't just reach audiences, it moves with them. From Outlander to The Kardashians to Spider-Man, I've built work that participates in culture rather than observing it from the outside.

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Before directing campaigns, I studied Architecture at Woodbury University with a minor in Graphic Design — and that foundation has never left me. Architecture taught me that great design solves a problem before it creates an aesthetic.

 

Every campaign I build starts with structure:

What is this for? Who is it for? What does it need to do?

The visual language comes after the thinking, not before. That discipline is what separates work that looks good from work that actually works.​​​