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THE OLD MAN
OBJECTIVE
Prepare for an intense, action-packed game of hunt or be hunted. Illuminate the darkness surrounding Dan Chase, a determined rebel who fights corruption at every corner.
STRATEGY
Our campaign challenged the stereotype of the frail old man, both physically and mentally. This elder is one to be feared. We unveiled his primary motivation: revenge. His main form of communication is through deadly force.
RESULTS
The social campaign featured impactful activations while growing an audience organically. Highlights included an influencer campaign that generated a million views and engaging Twitter Parties with talent interacting with fans.
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